901 W. New York Street
Indianapolis, Indiana 46202-5193
Yao-Yi Fu is an associate professor in the Department of Tourism, Event, and Sport Management. She received her doctorate from The Pennsylvania State University in Hotel, Restaurant, and Institutional Management. Prior to her current appointment with IUPUI, she taught courses in resort and lodging management and hospitality management at all levels at The Pennsylvania State University and California State University, Chico. She has industry experience in hotel and restaurant businesses, special events planning, and theme park planning.
Fu’s research interests include brand community in the event tourism industry, measurement of customer satisfaction and service quality, tourists’ travel decision-making, tourist behavior, and tourism destination development and marketing. Additionally, she has incorporated information technology, global learning, service learning, and ePortfolio into her teaching and research. She has published and presented in the areas of online learning, service learning, assessment of student learning outcomes, global learning, and students’ development of intercultural competence.
Since she joined IUPUI in 2003, Fu has served on departmental, school, and campus levels committees related to assessment of student learning and program review. She has been responsible for mentoring and assisting faculty in her school in assessment of student learning outcomes that involves collecting evidence and data of learning outcomes, analyzing, and generating annual reports regarding student learning. Given this leadership role, she has attended numerous conferences and workshops on student learning assessment. She has utilized theories and models such as program theory and logic model that helped her assessment work. In addition, she has been an invited speaker to conduct workshops on student learning.