Sport Event Tourism Track
You’ll explore the economics of event tourism, with an emphasis on
Foundation courses
Elementary and essential statistical and graphical techniques for analysis and interpretation of data; practice with actual data.
This course provides an overview of marketing research methods used to assess the effectiveness and impact of sport events. Students work together in teams to conduct research on behalf of an industry partner.
This course will serve as a forum for the discussion of today's tourism, including tourism trends, tourism impact, tourism policy issues, examination of the role of the tourist, the tourism manager and the host community, etc. Delivery will be through a series of structured lectures, seminars, directed activities and a research project. This will include analyses of case studies, discussions, slide shows, DVD/videos, guided readings and individual/group research projects.
Emphasis courses
The purpose of this course is to help you gain advanced marketing concepts and learn the process of formulating and managing marketing strategy for event tourism. After taking this class, you should be able to: 1) identify aspects of event tourism marketing, 2) review and critically assess different marketing theories and practices in event tourism, and 3) conduct methodological sound marketing research of your own.
P: Undergraduate Micro-Economics.
The course examines the fundamental economic principles as they apply to the leisure and tourism industry. The economic complexities of the tourism product, including travel behavior, tourism spending, demand and supply of tourism services, costs and benefits of tourism events, tourism development by governments, etc., will be investigated. Trends in travel and tourism, and related socio-economic impacts are examined.
This course analyzes the interconnectedness of sport and tourism from behavioral, historical, economic, management, marketing, environmental and policy perspectives. Issues and trends in the sport and tourism industry are also investigated.
Examination of strategic market planning and its impact on sport marketing. Elements of the marketing mix, licensing and merchandising, event marketing, and sponsorship are also covered.
Practicum course
This course requires students to complete a consulting presentation and report for a sport organization client. Student teams will work under the guidance of faculty supervision and will apply both theoretical and applicable concepts to solve real-world challenges or address potential opportunities for their client.