Sports Marketing Minor

Minor in sports marketing

Satisfy your passion for sports and your interest in marketing with this program offered by the tourism, event, and sport management department.

The sports marketing minor gives you a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. You'll use these skills to solve problems sports organizations face every day.

You'll learn the foundations of marketing, accounting, and sports management. You'll also choose from a list of electives that cover legal issues in sport settings, sport promotions, public relations, informatics, entrepreneurship, and sports journalism.


  • The sports marketing minor is open to all IUPUI students, except sports management majors, and can be combined with any associate's or bachelor's degree.
  • In order to enroll in this minor, you must be admitted to IUPUI. If you are not currently admitted to IUPUI, you will need to meet the admission requirements established by IUPUI. For more information, visit

Minor requirements:

  • Complete a minimum of 15 credits in accordance with the specified curriculum.
  • Earn a minimum grade of C in each course.
  • Maintain a minimum 2.0 overall grade point average.


We’re here to provide academic support. Call 317-274-0060 and ask for an academic advisor or send an email to

If you want more information about admission to our programs, visit our undergraduate admissions page.