The Business of Sports co-major is open to students enrolled in a Kelley School of Business Indianapolis degree as a 15-credit addition that immerses you in the business of sports through electives offered by the Department of Tourism, Event, and Sport Management.
This co-major can be paired with any of the six Kelley business majors. Once you’ve been admitted to the Kelley School of Business Indianapolis, choose your major, and follow the degree path for your Bachelor of Science in Business. Next, inform your advisor that you want to add the Business of Sports co-major, which consists of 15 credit hours. Your advisor will help you with the details and course requirements.
Earn a game-changing co-major for the career you want
The 15 credits in the Business of Sports majors include:
- BUS-W 310: Introduction to the Business of Sports (3 credits)
- TESM-S 423: Sport Finance and Analytics (3 credits)
- TESM-C 325: Selling in TESM (3 credits)
- TESM-E 219: Sport Event Production (3 credits)
- TESM-S 332: Management Principles in Sport (3 credits)
- TESM-S 411: Sport Law (3 credits)
- BUS M-405: Consumer Behavior (3 credits)
- BUS-M 432: Digital Marketing (3 credits)
- BUS P-330: Project Management
- BUS-W 311: New Venture Creation (3 credits)
- BUS-Z 404: Effective Negotiations (3 credits)
What jobs can you land after graduating?
- Associate Athletics Director
- Athletic Director
- Corporate Partnerships Manager
- Event Manager
- Sports Marketer
- Sports Agent
- Team accountant
Situating the Business of Sports co-major on top of a business school degree ensures students will understand the industry while receiving a rigorous foundation in finance, marketing, strategy, and leadership—skills essential for navigating and shaping the future of the sports industry.
Mike Karnuta, Chief Development Officer, Indiana Sports Corp
Have questions?
If you are a Kelley School of Business Indianapolis student and have questions about enrolling in the Business of Sports co-major, contact your academic advisor.