B.S. Sports Management

Turn your love of sports into a winning career

Do you want to make your mark on the business side of the sports industry? Then our sports management degree will be a perfect fit for you.

You’ll study in Indianapolis, home to six professional sports franchises, several Olympic governing bodies, the NCAA, and the Indianapolis Motor Speedway. From day one, you will be immersed in the city’s sports scene allowing you to immediately get into the game. These franchises aren’t a destination for you: They’re within walking distance and a key component of your IU Indianapolis educational experience.

You’ll work directly with these and other organizations before you graduate, volunteering, working high-profile tournaments and games, interning with professional and amateur sports teams, and solving real-life business problems.

In addition to the bachelor’s degree, you’ll earn a certificate from the Kelley School of Business along the way.

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Hear about the program from students

What jobs can you land after graduating?

  • Assistant coordinator, eligibility analysis
  • Assistant director of community engagement
  • Assistant manager, facility operations
  • Athletic operations assistant
  • Communication manager
  • Community relations
  • Corporate partnership activation coordinator
  • Destination development manager
  • Director of facilities and game operations
  • Inbound sales executive
  • Logistics manager, event operations
  • Marketing and communications manager
  • Operations manager
  • Sales associate
  • Sales and service consultant
  • Sports marketer
  • Talent acquisition specialist
  • Tourism manager
  • Youth sports program coordinator
Anna Greenfield

Between the supportive faculty and the endless opportunities in Indy, you can’t choose a better school for sports management.

Anna Greenfield, Sports Management Student

$4 Billion THE ECONOMIC IMPACT OF THE SPORTS INDUSTRY IN CENTRAL INDIANA

17+major sporting events have been hosted in Indianapolis during the last four years

Description of the video:

You want a sports degree that is beyond the game? A degree that immerses you right from day one and launches you into the business side of sports. With a sports management major from IUPUI's School of Health and Human Sciences, you'll unite the full spectrum of sports management skills and knowledge, including planning, designing, managing, and marketing sports.

 You'll have insider access to sports professionals in Indianapolis and will learn directly from faculty with years of teaching and industry experience. In addition to the bachelor's degree, you'll earn a certificate from the Kelley School of Business and an opportunity to get involved with the Sports Innovation Institute, where you'll investigate real world problems from the local sports scene.

Sports Innovation Institute leverages the power of students and sought after faculty experts from across IUPUI to tackle today's sports industry problems with innovative solutions. And with Indy as your classroom, you'll study next to six professional sports franchises, several Olympic governing bodies, the NCAA, and the Indianapolis Motor Speedway, with opportunities to work directly with these and other organizations before you graduate.

Interning with professional and amateur sports teams and solving real life business problems. There isn't a better city than Indianapolis to get the experience you need to launch your sport industry career. This is a degree that moves and inspires others to live well.